The planet is oriented to sensory experiences from an event and show point of view, not only from a sensory marketing point of view.
Aristotle stated in 367 B.C.: “there is nothing in the mind that has not first passed through the senses”.
https://www.youtube.com/watch?v=fldXc6GeK-Q
Sensory experiences and sensory marketing, history…
Sensory marketing is a marketing strategy focused on the senses to create a personalized and unforgettable experience. In the 1950s, sensory marketing with sight, sensory strategies through posters and billboards, began to be used. In the 60’s, auditory marketing was established in advertising, and it was important to choose the right music for the business. In the 1970s, olfactory marketing began to be used as a commercial strategy, and from the 1990s onwards, touch and taste began to be considered relevant in sensory marketing.
The sphere a virtual reality experience “without glasses”, images that envelop the audience, 164,000 speakers that can isolate specific sounds or even limit them to certain parts of the audience (some can listen in English and others in Spanish). The venue is equipped with haptic seats that can vibrate to give realism to what is happening on the screen and several machines create wind, temperature and even scent effects. Click here and discover this summum of sensory interiors.
